Optinmonster Review 2020 (Why We Use It)

Do you want to know if Optinmonster is the right tool for you?

Are you frustrated by all the other long reviews that just re-cap the product features?

Not only we use Optinmonster as our main lead generation tool, but we also used in the past 2 of the main alternatives: Thrive Leads and Sumo. Each of the 3 tools has pluses and minuses, and they share most of the important features.

Thrive Leads with their entire Thrive Themes membership is a more complex solution (includes what many consider the best page builder, landing page templates…). It’s surely worth checking out. Most likely we will end up at some point using again some of their tools.

After all the testing we decided to use Optinmonster as our main tool.

Here’s why:

1. Simplicity

Being able to quickly setup up, customize the optin forms and setup AB split tests means that you can get more done faster. The faster you can move in business and test out what works and what doesn’t the better you will be.

2. All optin types supported

As one of the market leaders they have them all: Exit Intent, Welcome Mat, Popups, Floating Bar, In-line Forms, Content Upgrades(using 2-step optins)…

Optinmonster Popup Types

3. All the targeting capabilities you need

While page level targeting is common among lead generation tools, they have 2 features that set them apart from most competitors:

  • OnSite Retargeting – show different content after they optin
  • Geo-Location Targeting – show different messages based on visitor location. You can use this to add targeted content to increase conversions (the country flag for example) or have different calls to actions so you can send them to different links

4. They integrate with all the majors email marketing services

5. Multi-step forms

The most known use is the YES/No forms. Case studies show that starting with a lower commitment, like clicking the YES button, has proven to increase conversions and they are more likely to submit their email address on step 2.

6. Beautiful, conversion focused, big collection of ready to use templates

I  started the review with simplicity and will finish with something that is related to both simplicity and conversions. Having their templates look good means you don’t need a designer, so you can implement fast and at no cost. It also means a good use experience. And because they look professional visitors are more likely to convert.

Final Words

I have been occasionally guilty of spending ungodly amounts of time on product research and comparison. Optinmonster is a top choice if you want to get more leads. They also have a money back guarantee policy. Instead of reading tens of reviews just take it for a test.

I am also an affiliate for Optinmonster. If my short review helped you decide click here to get started with Optinmonster now

Bonus: a quick way to improve your monetization with Optinmonster

If you have any product review pages you can quickly increase the amount of referral traffic with an exit popup. Just watch what happens when you try to leave this page. Feel free to steal this campaign for your own sites 😀