Best Natural Mascara, According to 6 Beauty Experts

Shopping for natural makeup is hard enough, but looking for a natural mascara that works for you is even harder.

Here are some of the best natural mascaras out there, as recommended by beauty experts.

Leah Chavie

Leah Chavie

Licensed Esthetician | Spa Consultant | Owner, Leah Chavie Skincare Boutique | Founder, LC Skincare Collection & Organic Mineral Makeup

100% PureFruit Pigmented Mascara

$28.00 ($80.00 / Ounce)
Buy on Amazon
03/06/2024 08:20 pm GMT

This mascara is one of few that actually uses black tea leaves to pigment rather than coal tar. Leaving out such harsh and toxic petrochemicals makes for a much richer formula which allows for this mascara to be long-lasting without smudging and flaking.

Another benefit of this mascara is the fact that it actually supplies lashes with the proper nutrients to thicken and lengthen naturally. These nutrients are derived from oat protein, wheat protein, and Pro-vitamin B5.

Furthermore, the formula is perfect for dramatic looks due to its ability to build on various coats, clump-free.

Aside from how affordable and easily accessible this mascara is, it also happens to be perfect for a night out. This formula is infused with an organic lash boosting complex, natural fibers, and natural silk cotton.

This mascara is known to not only thicken but also separate each lash. Due to this factor, this mascara is amazing for more dramatic and intense looks. Additionally, the mascara is smudge-proof and is said to lash a full 24hours.

This mascara is made with jojoba oil and Glycerin to naturally and effectively grow and nourish lashes. Due to the natural oils included in this formula, this mascara has the ability to build well without clumping!

This product is perfect for everyday wear. While this mascara probably isn’t the best fit for a night out, it is by far the best pick if you want to see legitimate growth and an increase in volume for your natural lashes.

This all-natural product is a favorite simply due to the fact that it’s a two in one! This dual-ended mascara includes a fantastic eyelash primer that evens out, intensifies color, and enhances lash lengthening ability.

Aside from the convenience of its dual-ended tube, this product is also one step ahead of the game with it’s specially molded brush bristles which are actually designed to pick up each individual lash.

This dynamic duo makes for a very defined and extremely long-lasting look. While it isn’t labeled as a waterproof product, this mascara is praised for its durability.

Jessica deBen

Jessica deBen Polish

TV & Film Makeup Artist, The Makeup Hotline

The high-performance clean beauty line La Bella Donna offers a mineral mascara that gives rich volume to the lashes. La Bella Donna’s mascara has a smooth consistency and increases the flexibility of your lash hairs.

The pigment is rich so I use my angled brush to apply the mascara to the roots of my lashes like an eyeliner.

Christina Flach

Christina Flach

Celebrity Makeup Artist | CEO, Pretty Girl Makeup

Normally, when I hear about a “natural mascara”, I run for the hills! But then I tried the Phyto-Pigments Mascara by Juice Beauty! Made from rose powder, Aloe leaf extract, purple carrot phyto-pigment, and argan powder.

As a makeup artist, I need to be able to add layers upon layers of mascara during a shoot. It doesn’t clump, goes on like a makeup artists dream come true! I have had models, celebrities, and brides who request a natural mascara because of sensitive eyes, so I was thrilled to the moon to find this mascara!

Hannah Lombardo

Hannah Lombardo

Beauty Expert, Follow the Coat

Ilia Mascara’s Limitless Lash

$28.00 ($100.00 / Fl Oz)
Buy on Amazon
03/06/2024 04:31 pm GMT

Ilia Mascara’s Limitless Lash is a favorite of mine and it has been one of the easier products to switch over to natural. The Limitless Lash helps with volume, does not clump, and lasts all day without smudging or leaving black residue under your eye.

Another perk, it washes off easily at the end of the day; I’ve never woken up with leftover mascara in the morning, and as a result, my natural lashes are fuller.

Breanne Connor

Breanne Connor

Owner, Essential Moves to Wellness

Over the 7 years that I have used natural makeup, Honeybee Gardens is the brand I come back to again and again. All of Honeybee Gardens’ products are cruelty-free, vegan, and use natural ingredients.

You can find their mascara in 3 different colors for a drugstore price that makes this find a real gem. What’s more, you don’t have to look online to find this mascara! Honeybee Gardens can be found in the makeup section of most health food stores, like Sprouts, Natural Grocers, and Whole Foods.

My first impression when I bought this mascara was that it had a very different smell. It was a very pleasant, almost earthy smell that made me think of flowers. The applicator brush is standard and managed to separate each of my lashes perfectly. I can use this mascara for everyday looks, or I can layer it for stage makeup when I have a ballet performance

I’ve had other natural mascaras stop working overtime, similar to how your hair can adjust to a certain brand of shampoo it seemed to love at first. But I’ve been using this mascara for several months and it hasn’t shown any signs of stopping.

Adina Mahalli


Certified Mental Health Consultant, Enlightened Reality | Relationship Expert, Maple Holistics

This fruit-pigmented mascara from 100% Pure is infused with botanicals to not only give your lashes the length and volume they need but leave them healthier than before your application.

Ingredients like black tea, provitamin B5, and wheat protein nourish and condition your lashes without the toxic chemicals found in other mascaras. You can’t go wrong with a mascara that’s formulated to make your lashes look full and healthy, the all-natural way.

Frequently Asked Questions

Are natural mascaras as effective as traditional mascaras?

Yes, natural mascaras can be as effective as traditional mascaras. The key to an effective natural mascara is to look for mascaras that contain high-quality, natural ingredients and are designed to produce the desired results. It is also essential to choose a natural mascara suitable for your specific needs, whether you are looking for volume, length, or definition.

Can natural mascaras be used for waterproof applications?

Some natural mascaras are formulated to be waterproof, while others are not. If you are looking for a natural waterproof mascara, make sure it is labeled as waterproof or water-resistant. Remember that natural mascaras may not last as long as traditional waterproof mascaras because they do not contain the same synthetic ingredients.

Can natural mascaras be used on sensitive eyes?

Natural mascaras are often a good choice for people with sensitive eyes. Because they are made of gentle, natural ingredients, they are less likely to cause irritation or discomfort. However, if you have particularly sensitive eyes, always test a new mascara on one area before using it on your eyes.

Can natural mascaras be used on false eyelashes?

Yes, natural mascaras can be used on false eyelashes. However, choosing a natural mascara specifically designed for use with false lashes is important, as some mascaras may not adhere well to synthetic fibers. Also, apply only light mascara to the false lashes, as too much product can weigh them down and cause them to lose shape.

Can natural mascaras be used with other eye makeup products?

Yes, natural mascaras can be used with other eye makeup products. However, choosing products that are compatible with each other and safe for use near the eyes is important. When using multiple eye makeup products, start with the lightest and build up to heavier products to avoid smudging or creasing.

How long does a tube of natural mascara last?

The lifespan of a tube of natural mascara depends on several factors, including frequency of use, storage conditions, and the specific mascara formula. On average, a mascara tube will last 3 to 6 months with daily use. To ensure your mascara lasts as long as possible, store it in a cool, dry place and replace it when it begins to dry out or develops a strange odor.

How can I remove natural mascara?

First, use a gentle eye makeup remover or oil-based cleanser to remove natural mascara. Put a small amount on a cotton pad and gently wipe off the mascara. Be careful not to pull or tug on the delicate skin around the eyes as you do this. You may need to use a stronger remover or repeat the process several times for waterproof mascaras.

What are the advantages of using natural mascara over traditional mascara?

Natural mascaras have several advantages over traditional mascaras: they are less irritating and uncomfortable, improve lash health, and are more environmentally friendly. In addition, natural mascaras are often made with high-quality, natural ingredients that can deliver effective results, such as longer, thicker, and more defined lashes.

Are natural mascaras more expensive than traditional mascaras?

The cost of natural mascaras can vary; some can be more expensive than traditional ones. However, the price of natural mascara should be one of many factors to consider when purchasing. Pay attention to the quality of the ingredients, the results the mascara provides, and the safety and comfort of using the product. The benefits of high-quality natural mascara are often worth the investment.

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